Hi,
Neil Shearing here. Thanks for visiting. If you’re trying to track me down, check out the links in the sidebar for how to get in touch or for the latest news. I hang out in a lot of different places teaching my Internet marketing strategies, so pick one or more of the places you like to hang out at, and we’ll hook up!
Neil.
— guest article below —
Internet marketing strategies are the various advertising ways that a person or an institution can adopt towards the achievement of their personal or corporate aims.
There are some of these strategies, although performed online, are designed to touch activities outside the Internet and aimed towards the fulfillment of one offline purpose or the other. For instance, the Internet promotion strategies conceptualised and executed by the Barack Obama Campaign Organization prior to and during the campaigns for the United States White House in 2008 were executed mainly on the Internet but was aimed at raising funds for Obama, making his desire of going to the White House public, convincing qualifiedvoters to agree to vote for Obama, those potential voters voting for Obama on election day, and electing Barack Obama to the White House. The strategies worked and, today, Mr. Barack Obama is the President of the United States of America.
There are a number of means of carrying out Internet marketing irrespective of the aims of the executioners. The foremost intentions of marketing on the Internet are to generate brand knowledge and attract visitors to the website or blog being promoted. Some of the major strategies are search engine optimisation (SEO), writing and publishing articles, search engine marketing (SEM), pay per click advertising, affiliate marketing, e-mail advertising, and others. However, the starting point is usually the building of a professionally designed website. A good quality web site will without difficulty turn visitors into fans and in addition make most guests take the required action by the owners of the website.
Internet marketing strategies have several aims depending on the techniques used. If the aim of a company is to maximise profit, they will target strategies geared towards increase in their income. An institution’s target may be to create awareness about a situation. Their strategy will be a little different from that of those aiming to maximise their profit since their goals are met when a visitor visits their web site regardless of what he does thereafter. The target of this type of marketing is just to get people to view their message. That being the case, their web site is constructed so that their core information will be prominent. Web 2.0 sites are a good place for them to promote so as to catch the attention of web surfers. Strategic online marketing will help you to realise your online goals quickly. You can attain prominence with subtle online canvassing if that is your objective. Should list building be your aim, online promotion will help you achieve that.
Neil Shearing's Internet Marketing Strategies 